Bollywood actress Soha Ali Khan (pictured above) plays a grieving mother tormented by the loss of her child in director Abhijit Chowdhury’s supernatural thriller The Accident.  The film marks the first “I-Horror” collaboration between Indian studio Pritish Nandy Communications and Britain’s High Point Media Group.

What exactly is I-Horror?

High Point Media’s managing director Carey Fitzgerald explains:

As with the J-Horror phenomenon, which is distinctly rooted in Japanese culture that is also exportable, I-Horror will be the new by-word distinguishing genuinely scary films that, by their vibrant colours and character, unmistakably herald from India but also tap into a wider consciousness.

The studios are also moving ahead with two additional I-Horror titles: Sanjay Khanduri’s The Pilgrim Express and Kushan Nandy’s Of Brothers and Sisters.

A representative for Pritish Nandy says:

If any kind of cinema can cross over easily, horror is the best example as we have seen in recent times with Japanese, Korean, and Spanish films. I-Horror is India reaching out to a global audience.

I think I-Horror will make for a great genre. Imagine how much better you’ll feel if after watching some fucked up horror flick you could enjoy a Bollywood dance number performed by all the people you just saw get killed.

The Accident is due out later this year.

Also keep an “I” out for director Jennifer Lynch’s Hisss (starring Mallika Sherawat) a creature-feature shot in India and based on the Nagin half-woman/half-snake folktale.